A client just sent us their creative for a call to action on a forthcoming LocaModa campaign. Without giving away any names or clues, their call to action was something like “Text AYT9Q31628ZB for a chance to win…” To make matters worse - this CTA is to be displayed for 8 seconds.
Coincidently, at the same time as people here were pulling their hair out and trying to jump off ledges, I was reading this line in a blog post “Anybody who has looked at their customer acquisition funnel knows how even minor usability problems can drive away vast swaths of people.”
Sometimes I want to shoot myself in the head. It usually happens around the time a client is shooting themselves in the foot.
Tags: 2-way, advertisers, agencies, connectivity, context, CTA, Digital Out-of-Home, digital signage, DOOH, intent, LBS, LocaModa, Location, location based services, location-based, mobile, mobile consumers, MoLoSo, place based, place-based social media, Place-Based Social Networks, SMS, social layer, Social Media, Social Networks, Stephen Randall, text message
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