I’ll let these pics from last night speak for themselves, mainly because I’m battling intermittent Acela wifi…
But as a quick recap, LocaModa is coming home with a win in the “Best Integration with Traditional Media” category at the MediaPost Digital Out-of-Home Awards last night. After the awards ceremony, the Loca team hauled over to Madison Square Garden to check out the end of the 3-Venue Swarm Event, which was a resounding success (and I picked up a swarm badge of my own)! It was awesome to see Loca’s place-based social media platform on the jumbotron in MSG, along with a dozen other flat screens in the VIP Lounge area. We also got a chance to head down to the Garden (ahem, the OTHER Garden) floor and throw down a few fake lay-ups.
Many thanks to our friends at MEC, Federated, and MSG Entertainment for a great night!