Because I don’t think it received nearly the attention it deserved the first time I posted about it, I wanted to pay heed to an original white paper by LocaModa Senior Systems Architect, Jacob Elder, entitled Twitter on Place Based Screens: Why It’s Not So Simple.
With the rise of place-based social media and new digital signage networks popping up everywhere, Jacob’s paper explains the complexities of real-time content display and the operational baggage that comes with it. For venues looking to integrate social media into their digital display network, it’s a must read.
Download the free full pdf version.
Tags: @jelder, backchannel, best practices, digital display, Digital Out-of-Home, digital signage, DOOH, jacob elder, LocaModa, moderation, place-based networks, place-based social media, Social Media, twitter, twitter backchannel, twitter best practices, twitter stream, twitter to screen, white paper
April 21st, 2010 at 5:09 pm
Nice paper, really interesting stuff. We’ve run into a lot of the same issues with the Twitter API, but haven’t had to deal with the additional layer of complexity that the DOOH setting introduces.