We’re proud to announce that LocaModa Senior Platform Architect Jacob Elder has published a white paper entitled “Twitter on Place Based Screens: Why It’s Not So Simple.” The paper addresses the complex issues of streaming real time content across networks of social locations, focusing on the technical and operational ramifications.
From the abstract:
Displaying place-based social media brings with it a plethora of challenges, from technological hurdles of aggregation and delivery of arbitrary, on-demand social media data streams to compliance with public decency laws, the CAN-SPAM Act and public liability considerations – all while having to facilitate a holistic and engaging user experience to mostly transient, lean-back audiences.
The technical challenges range from the well-understood battles against internet spammers and pranksters to technological hurdles of delivering information in a timely, coherent and relevant fashion. The biggest challenge of all, however, is the unenviable task of having to moderate large amounts of information in real time; moreover, that information often must be filtered through ad hoc communities, topics of interest or venue and contextual guidelines in order to make it suitable and desirable for public display.
Elder’s white paper is available as a free full-length pdf.
And if you just can’t get enough, more LocaModa white papers are also available.
Tags: cross channel campaign, Digital Out-of-Home, digital signage, DOOH, interactive advertising, jacob elder, LocaModa, multi-channel, place-based networks, place-based social media, twitter, white paper, Wiffiti
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