In case you didn’t get to one of the 850 bars nationwide that ran our Title Tweets campaign with AT&T and NCAA, here’s a quick content loop that shows the basic concept of the execution (though obviously no longer pulling real-time content). The DOOH version (shown here, streaming relevantly-tagged Twitter messages and txts sent directly to the screens) was also supported by an extensive online component.
Tags: AT&T, Digital Out-of-Home, digital signage, digital signage networks, DOOH, LocaModa, march madness, place based signage, place-based media, place-based networks, place-based social media, place-based social media platform, title tweets, Video, videos, zoom media and marketing
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