In case you didn’t get to one of the 850 bars nationwide that ran our Title Tweets campaign with AT&T and NCAA, here’s a quick content loop that shows the basic concept of the execution (though obviously no longer pulling real-time content). The DOOH version (shown here, streaming relevantly-tagged Twitter messages and txts sent directly to the screens) was also supported by an extensive online component.
Finalists for the MediaPost’s 2010 Digital Out of Home Awards were announced today, and LocaModa is pumped to be honored for 4 campaigns in 3 categories!
Our work for VH1′s The Great Debate is up for the Best DOOH Integration with Traditional Media category
Title Tweets is up in both the Best Integration with Online Media category and Best Pairing of Advertising and Venue (with MEC)
GeorgeTweets is honored in the Best Integration with Online Media category (with Zoom Media & Marketing)
Hope to see many of our industry friends and partners at the awards ceremony on May 13th!
We’ve teamed up with AT&T (and their agencies, of course) to launch a place-based extension of the Title Tweets campaign in 850 bars in key markets nationwide. We’ll be running trending match-ups throughout the tourney, so whether you’re pulling an Obama and have Kansas winning it all, or a sucker like me, who (for reasons unknown) is putting her faith in Syracuse… you can make your voice heard in a bar near you!
The screen below was spotted at the Dog Ear Tavern in NYC.
