In case you didn’t get to one of the 850 bars nationwide that ran our Title Tweets campaign with AT&T and NCAA, here’s a quick content loop that shows the basic concept of the execution (though obviously no longer pulling real-time content). The DOOH version (shown here, streaming relevantly-tagged Twitter messages and txts sent directly to the screens) was also supported by an extensive online component.
We’ve teamed up with AT&T (and their agencies, of course) to launch a place-based extension of the Title Tweets campaign in 850 bars in key markets nationwide. We’ll be running trending match-ups throughout the tourney, so whether you’re pulling an Obama and have Kansas winning it all, or a sucker like me, who (for reasons unknown) is putting her faith in Syracuse… you can make your voice heard in a bar near you!
The screen below was spotted at the Dog Ear Tavern in NYC.
