Along with all of the the inauguration Wiffiti hustle and bustle, LocaModa has also been popping up on industry sites today.

Check out Matt’s article on Hello Viking about the New Big Three:

The problem is customer behavior has changed (duh) and the triad of TV, radio and print has not (double duh).

The obvious question: Can we re-master the triad? Can we to give brands a new trilateral paradigm so that dollars can flow confidently again?

I think yes.

Want more? Part one of Stephen’s feature article, “Making the Most of Mobile Marketing,” can be found in the latest Digital Signage Expo newsletter:

During the past 10 years, consumers have evolved from having a passive relationship with traditional media to actively controlling the media around them. The expectations of this new “Connected Class” (often tagged as “Mobile Millenials” or “Digital Natives”) have been set by Google, Amazon, YouTube, Facebook and other popular online destinations. As such, marketers can no longer expect broadcast messages to have the same impact they once had: Interactivity on the Web and mobile devices is driving an impression-based media industry toward expression-based models.

A lot to chew on a Monday; but hey, it’s a holiday…

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