I typically do a weekly scan of new deployments in digital signage across LocaModa’s most relevant channels - quick serve restaurants, bars, entertainment venues, public spaces. Most are fairly standard POS solutions, digital menu boards, and streaming news content. Since we’re focused on elevating such installments to include interactivity (and ultimately branch them into a cross-channel effort), I often have a hard time evaluating the signage at face value and not immediately jumping to next steps.

A headline on the Digital Signage Expo site this morning caught my eye not because of a unique use of digital signage, but for the cool factor of the venue itself: The Cereal Bowl Restaurants Roll Out Digital Signage.

A QSR devoted entirely to customized cereal creations? So smart.

Add in fro-yo options to hop aboard the Pinkberry craze? All the smarter.

Their new digital signage installation makes me salivate thinking about the options for interactivity on those screens! To start, patrons could send in texts with their favorite cereal “recipes” and email in mobile photos of their creations once they’ve been built. How about incorporating a social poll where users submit their carby masterpieces and other patrons vote and comment? Add in customized Cereal Bowl Twitter and Flickr hashtags… and now we’re getting somewhere.

For such a fun venue, I’d love to see the ante upped with their DS solution…

Txt @cereal + your message to 87884, or email your photos to [email protected]!