Kicking off tomorrow, LocaModa’s place-based social media platform will be powering a cross-channel campaign for World Cup, streaming txts and tweets across more than 800 venues nationwide. Users can interact in real-time using Facebook, Twitter or their mobile phone.
More links and pics to come after launch! Stay tuned!
Tags: #pbsm, cross channel campaign, cupbuzz, digital displays, Digital Out-of-Home, DOOH, Facebook, interactive advertising, LocaModa, place-based social media, text to screen, twitter, world cup
July 28th, 2010 at 8:30 am
[...] Watch your homophones. As an example of our current World Cup campaign: the Brazil superstar, Kaka. You giggle; Venue owners won’t. Toilet humor and selling [...]