Today (Jan 28th, 2014) in Canada marks the fourth year for Bell Let’s Talk Day, dedicated to increasing awareness, reducing stigma and helping to change behaviours and attitudes about mental health issues.
Monster Media, together with Media Experts and creative agency LG2 launched the #BellLetsTalk campaign over three Canadian OOH networks; Lamar, Pattison, Cogeco in French and English.
Bell is donating 5c for every tweet, phone call, text message and Facebook photo share.
As I write this post at 9.30 am, they have already received over 12 million messages!
Great work team!
UPDATE 1.30PM The total is currently over 35,000,000 messages = over $1.5 million raised.
Tags: BellLetsTalk, Canada, DOOH, Facebook, LocaModa, MentalHealth, monstermedia, ooh, Social Media, stephenrandall, twitter
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