Because LocaModa CEO Stephen Randall just isn’t busy enough, he recently authored two new white papers that speak expressly to the DOOH market, but simultaneously address a broader scope of place-based and interactive media issues as well.
These two white papers are available for free full download below.
Increasing the Value of a Digital Out of Home Network Via Metcalfe’s Law
Metcalfe’s law states that the value of a network is the square of its connected users (n2). DOOH networks, being typically single hub and spoke designs, fail to leverage the potential network effect of Metcalfe’s law and are consequently failing to maximize their value to locations, advertisers or end users.
The Digital Out of Home Tipping Point
Lessons can be learned from the web and the mobile industry to help Digital Out of Home reach its “tipping point.” Those lessons reinforce that media needs to be more measurable and more engaging, and networks need to offer less friction to brands and agencies wishing to reach their audiences across multiple channels.
The full collection of LocaModa White Papers is available on our site.
Tags: Digital Out-of-Home, DOOH, LocaModa, location based services, metcalfe's law, place-based media, place-based social media, Stephen Randall, tipping point, white papers
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