Another first for LocaModa this week, as we’ve connected Viacom’s iconic framed MTV screen in Times Square to the web, enabling user generated photos and text messages to be submitted (via phone or web), moderated in real time, and displayed for 5 minutes an hour (on the half hour). Users are notified by text or email when their messages are approved and have gone live.
Check out the website, and share the live feed with your friends!
This version of LocaModa’s platform is a result of a venture between MTV and LocaModa and has been designed for branded content and customization. Launched today, the marquee brand during the first month is Stride Gum. They’re encouraging users to send their pretty faces to the screen to grab their :15 of fame! Here’s to a “Ridiculously Long Lasting” partnership!
Tags: digital billboard, Digital Out-of-Home, digital signage, integrated advertising campaign, LocaModa, media distribution platform, mtv, place-based networks, ridiculously long lasting, stride, stride gum, viacom, Wiffiti
July 21st, 2009 at 6:02 pm
[...] 15 Seconds of Face Time in Times Square! An idea that is often presented to clients by agencies but rarely happens. LocaModa connected Viacom’s iconic framed MTV screen in Times Square to the web, enabling user generated photos and text messages to be submitted (via phone or web), moderated in real time, and displayed for 5 minutes an hour (on the half hour). Users are notified by text or email when their messages are approved and have gone live. (tags: ooh digital locamoda) [...]
July 23rd, 2009 at 5:10 am
[...] America scheduled to be constructed on the south side of the bank’s Pittsburgh headquarters. 15 Seconds of Face Time in Times Square! An idea that is often presented to clients by agencies but rarely happens. LocaModa connected [...]