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Posts Tagged ‘media distribution platform’

We’re always psyched to see Wiffiti harness social media for good, which is why I need to give a shout-out to Rachel Simmons, who is using Wiffiti on her national book tour for The Curse of the Good Girl.

Rachel travels around the country leading leadership seminars and empowerment workshops for young girls, their parents, and school administrators.

Rachel reports that Wiffiti has been a great tool for her seminars, and we feel proud to be a part of it! You can follow Rachel on Twitter and be sure to check our her Wiffiti screen!

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We’ve had a lot of interest lately from Wiffiti users who are looking for advanced features, more customization, and professional moderation. So, in addition to personal responses (always feel free to contact us directly), I wanted to address some of those issues here as well. Keep an eye on the blog for user questions as they come in.

Most of the LocaModa Feature posts on this blog capture the work we’re doing for major agencies and brands, with massive displays and custom cross-channel integration work. But don’t be put off if you’re a nonprofit or smaller network looking to integrate our services! We’re currently running a Self-Managed Apps Program which offers a menu of advanced features catered to smaller organizations like schools and churches.

We’re also always open to feedback from smaller organizations that have found success using Wiffiti. We’re always adding new features to our roadmap based on your ideas, so keep them coming. For example, after hearing that you’d like a “reveal” feature to showcase the Wiffiti background images at timed intervals, we got to work on integrating this into our custom feature set. We’re also plugging away at a bundle of new options for custom photo display, coming soon to the advanced features list!

What’s that? A bearded hawk who’s obsessed with interactive media? Or is he just wooed by our shiny new hardware? Perhaps both.
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In any case, many thanks to the panel of the MOBI Awards for honoring LocaModa as a finalist in the Best Cross-Channel Campaign category for our work on VH1’s The Great Debate.

The Loca team is representing us well at Advertising Week in NYC today! They’re on-site for our integration with Clear Channel for real-time photo display in Times Square. If you’re attending Ad Week, head down to the tent underneath the Spectacolor jumbotron (between 48th and Broadway) to get your photographic moment of glory! Not in the area? You can send your mug to [email protected] for a chance to show your lovely smile (or scowl, we won’t judge) to the masses.

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We’ll also be showcasing our platform at the main gala this evening, so keep an eye out for Loca’s finest!

Another first for LocaModa this week, as we’ve connected Viacom’s iconic framed MTV screen in Times Square to the web, enabling user generated photos and text messages to be submitted (via phone or web), moderated in real time, and displayed for 5 minutes an hour (on the half hour). Users are notified by text or email when their messages are approved and have gone live.

Check out the website, and share the live feed with your friends!

LocaModa, MTV, and Stride Join Forces to Showcase UGC in Times Square!

This version of LocaModa’s platform is a result of a venture between MTV and LocaModa and has been designed for branded content and customization. Launched today, the marquee brand during the first month is Stride Gum. They’re encouraging users to send their pretty faces to the screen to grab their :15 of fame! Here’s to a “Ridiculously Long Lasting” partnership!

Do you think Lady Gaga is a glittery fool? David Letterman is outmoded and particularly unfunny? Family Guy smothers The Simpsons?

Head over to Vh1’s The Great Debates and have your say!
LocaModa\'s The Great Debates App in Times Square

On Facebook? Visit the Vh1 fan page and click on the ‘Featured’ tab to vote from the web.

Need other options? You can text your vote to any one of the featured polls to 87884! Tune in all week to VH1’s The Great Debate at 10/9C for the txt battle of the day.

The polls are featured on MTV’s Times Square billboard twice an hour 24/7 through the end of the week, and are also showcased on over 300 Zoom Media & Marketing screens in bars and restaurants.