As we head towards the end of the year, it’s always telling to take a peek back on how we self-identified a year ago compared to where we find ourselves today. The most distinct change is the shift from categorizing our platform as location-based to place-based. A slight language tweak, but it represents not only an expansion of the digital out-of-home industry (and, subsequently, a tighter definition of sub-markets), but a clearer definition of our role as a social media distribution platform rather than a location-based service (e.g. FourSquare).

As a fun flashback (*cue fade-to-gray*), here’s where we were a year ago: