Yea, I went there; I quoted Churchill in a post about digital signage.
Why? Well, aside from deep-seated psychological issues, it’s because the application above almost never came to fruition. Well, until they called LocaModa. *brushes shoulders off*
The agency wanted a mobile interactive slot machine for Harrah’s.
K. We can do that. Go on…
In a public place.
How ’bout Times Square?
It needs to be big.
Clear Channel’s 40′ x 40′ Spectacolor screen?
Yea, uhhh… that’d do it.
The only thing that would make this cooler? If gaming laws didn’t prevent us from giving away real prizes. Want user engagement? Well, this’ll definitely give you engagement. But now imagine this same app in thousands of bars and restaurants generating thousands of free drink coupons… Oh, a girl can dream.
Hey, states with less stringent gaming laws… ahem, wink, wink.
Technorati Tags: The Web Outside, Clear Channel, Harrah’s, Harrah’s Casinos, Times Square, Spectacolor, LocaModa, interactive slot machine, mobile interactive, New Media Triad
July 2nd, 2008 at 10:00 am
Now that’s an attention-grabbing display. Any interactive poker games in the works? Might be time for a road trip.
July 2nd, 2008 at 10:59 am
Fantastic!