LocaModa CEO Stephen Randall has published a series of four white papers that focus on establishing best practices and building standards for user experience - essentially, demystifying the DOOH industry. Combining years of accumulated empirical research, granular metrics, and industry trends, Stephen’s papers show a thorough understanding of an industry that -while still in its infancy- has quickly developed its own set of intricacies that are both constantly changing and slippery to document.

Because of LocaModa’s unique perspective on combining web, mobile, and DOOH (and recently broadcast TV as well!), these papers give a broad, relational view of the current state of the industry and -more importantly- where it’s headed.

Part I, entitled The Different Capabilities of Interactive Mobile & Social Media on Digital Out Of Home Systems. Not All Systems Are Created Equal can be downloaded as a free pdf. It is currently featured on the Digital Signage Expo site.

We’ll be releasing the next three papers in the series on successive Mondays here on the blog in tandem with release on DailyDOOH.

The series contains:

PART II - Building an Interactive Digital Out of Home Experience. Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks

PART III - Overcoming Ghost Town. Leveraging the Network Effect to Enhance the Interactive Experience on Digital Out-of-Home Networks

PART IV - Dealing With F**K and Other User Generated Content Challenges for Digital Out-of-Home Networks

We welcome any and all feedback on this series of white papers, and we hope this will spark healthy conversation that continues to move the industry forward.

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