Part 2 of Stephen’s series of white papers focusing on industry best practices is now available for free download.
This paper, entitled Building an Interactive Digital Out of Home Experience - Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks, works to define what interactivity really means in our industry, and how we ensure that this definition holds its shape among the endless possibilities of cross-channel permutations.
A special thanks to DailyDOOH for featuring the paper this morning as well, as they’re always one of our top daily reads.
If you missed Part 1 (tsk, tsk), you can download it here.
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