Digital Signage Universe recently wrote a great piece on the growing use of digital signage on campuses.

Some highlights of the article:

Universities are embracing digital signage because it provides a cost-efficient and highly effective method for distributing information that solves the issues of speed, readiness, and reduction of paper… “If a campus spends even a few thousand dollars on printed materials, such as posters or fliers, they would see an immediate return on investment with this technology.”

… research conducted by Compass Intelligence, the U.S. education market (K-12 and higher education) will spend roughly $56.2 billion on information technology and products by 2012.

… There are 7,301 senior college and junior/community colleges that employ 1.3 million faculty and staff and are responsible for more than 20 million students… Clearly, this technology has the propensity to impact millions.

The article cites examples of universities using digital signage to keep students informed on news, weather, emergencies and the like. But other opportunities for digital signage exist in the educational realm as well — in classrooms, as part of student life activities, and at sporting events.

As digital signage increasingly integrates with mobile and social media interactivity, and as more people are becoming familiar with it, people will start using in a lot more - perhaps unexpected - ways.

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