David Armano, yes yes yes. This was way too good not too repost.
Combine this diagram with yesterday’s Battelle quote, and there’s your nutshell view of many brands entering the digital media sphere for the first time. The more fear and trepidation a brand shows in entering the social media space, the more lame the campaign is destined to be.
I clicked over to an article in Marketing 2.0 today because the author had a great little stat nugget relating to both mobile and digital signage.
According to a recent Razorfish survey, mobile is considered the most important emerging media channel in the coming year, garnering 51% of the vote. Digital signage was second in line, capturing 32%. Other channels lagged way behind.
Although we’ve been championing the New Media Triad for a quite a time here at LocaModa, it’s always nice to see backing from the industry.
