It’s been awhile since my last post (give or take 10 months) so I would like to share some high level results from our recent five week pilot in Chicago.
We had the opportunity to test our platform in 30 venues with a control group of similar venues without our platform (A/B test). We ran our fullscreen foursquare application 20 times an hour (10 minutes per hour) during the course of the pilot and witnessed a significant increase in check-ins at venues running our platform.
The chart below shows the daily average check-ins per venue. Venues with LocaModa saw a 132 percent lift in the number of average check-ins compared to a 27 percent organic rate for the control group.
As we know, social media (when used correctly) can be a powerful tool. Pairing social media with physical locations with fit for purpose applications drive user engagement and attract audiences. Again, when used correctly. The fit for purpose applications drive value to all key stakeholders: venue, consumer, brand. The venue sees an increase in check-ins that results in an extension into social graphs (i.e. Greg checked into X bar, broadcast to Facebook, Twitter, etc.). Consumers receive a more connected experience and in this case, an increase in check-in activity (possibly see their face on screen because they’re the mayor of the venue).
The brand (LocaModa applications run branded and non-branded) powers the conversation and aligns their messaging with a value driven media program.
