Looking for something?


Archive for April, 2010

Yesterday, we sent out a Twitter call for venues interested in getting a free custom LocaModa/Foursquare app for display at their Swarm Parties… and they answered!

Check out the preliminary list of host locations below (with more being worked on right now!):

Brickell Irish Pub, Miami
Cheyenne Grill, Atlanta
Hyatt Regency, Tampa
The Ferry Building, San Francisco
Pacific Catch, San Francisco
The Good Life, Boston
The Roger Smith Hotel, NYC
1 Lounge, Pune, INDIA
Keegan’s Pub House, Kennesaw, GA
Sheba Ethiopia, Richmond, VA
Graycliff Divans Cigar Lounge, Nashville International Airport
CurrentMarketing, Louisville, KY
Casey Moore’s Oyster House, PHX
TBWA/Chiat/Day, LA
SDS, DENMARK
Whiffies Fried Pies, Portland, OR
Busch Stadium, St.Louis, MO

If you can’t make out to any of these locations in person, you can send your check-in love to the Official 4SqDay Party at the Hotel on Rivington (btw Ludlow & Essex) in NYC.

Get Adobe Flash player


Send your txts in the form @4sqday + message to 87884 or check out the full screen version.

Share

As you may have seen on our Twitter feed, we’re giving away custom LocaModa Foursquare apps to the first 25 venues that tweet using the hashtag #Loca4sqDay! We’ll integrate your venue info, a custom background, and a personalized ‘loca’ for mobile integration… All in celebration of 4/16!

Share

Check out some pics from the field for LocaModa‘s place based social media campaign with FourSquare integration for Verizon Droid!


Many thanks to one of our partner networks, RMG, and our awesome intern Ethan for the photos!

Share

Get Adobe Flash player


Quick vid of LocaModa’s VP of Sales, Steve King, interviewed in Times Square by AKA.tv last year… The entire series was recently posted on the AKA Channel on YouTube.

Share

Next Tuesday, April 13th, LocaModa CEO Stephen Randall will be speaking at the Digital Signage Content Strategies Summit, hosted by the Strategy Institute. His presentation, entitled Interoperability with Mobile and Social Media: Successful Multi-Channel Campaigns with Digital Out of Home Media will focus on raising audience connectivity to new levels by utilizing a place-based social media platform.

Stephen’s recent white paper, Increasing the Value of a Digital Out of Home Network Via Metcalfe’s Law, lays the groundwork for his method of increasing a venue’s or campaign’s “connectivity score.”

I’ll tease you with the first five steps in the equation, and will follow up after Stephen’s presentation with the final five tenets (you can’t give away all of your cookies before the bake sale!):

1. Your network is connected to the web
2. Dynamic media supports local/topical tags
3. Media is multi-network
4. Mobile is more than a text CTA
5. Screens react (interact) in real time to end users

Hope to see many of you at the Summit, and look for the entire presentation to be posted on SlideShare after the event.

Share