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Posts Tagged ‘statistics’

If you haven’t already, check out LocaModa’s latest press release, which shares the results of our recent Jumbli campaign, including promising emerging Digital Out-of-Home trends and some great user engagement breakdowns by area code. We also name the top three interactive cities based on our data, which are actually pretty surprising.

Speaking of interactive cities (and no, that isn’t a hint)… We’re headed to Vegas today through Friday for the Digital Signage Expo. We’ll be in Booth 1924, and Stephen Randall will be speaking twice during the event, so be sure to check out his panels and stop by our booth to say hello!

See ya there!

The snow is all kinds of serious here in Cambridge, but what better time to cozy up with a latte and some Nielson numbers? Hey, It’s New Year’s Eve, let’s get crazy…

Upon reading The Television-Internet Connection yesterday (a Time article from ‘07 that is still particularly relevant), I was struck by the stat that 37% of the U.S. population over the age of 12 use their computers while watching television at home (Solutions Research Group). Because LocaModa focuses on building products that are cross-channel (i.e. work on out-of-home signage, web, mobile), it’s not surprising that such a significant chunk of the population is already habitually multitasking their “screen viewership,” yet it is a bit surprising that it’s happening so quickly.


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Yep… more than half of teens consider their cell phone the “key” to their social life. Surpassing jewelry, watches, and shoes, teens say a cell phone is a prime indicator of social status – falling only to clothing (WHAT? Tiny dogs didn’t make the list?!).

And where does texting fall into this whole social strata? Well, 47% of teens say that their social lives would seriously suffer without text messaging. SRSLY?

What’s more… 47% say they can text with their eyes closed. Hey waaaait a minute, is this the same sample set as above? Are we talking Social SMS Survival of the Fittest here?

Check out the full rundown of stats from the new CTIA/Harris Interactive Survey, Teenagers: A Generation Unplugged, including the chart below (courtesy of Harris and CTIA).