Big congrats go to Ripple for inking a deal with Border’s Books and Music. They’re set to launch a screen network of 60 locations, starting in major markets including Chicago, LA, New York, and San Fran. We’ve met the Ripple folks on multiple occasions, and we wish them all the best for a quickly expanding network!

Congrats also go to IKEA for being lauded by the Massachusetts Association of Retailers for having the best in-store signage. Now, how about making that signage even more engaging?
Mobile-Interactive Swedish Meatball TV? Well, naturally…

[tags]The Web Outside, Ripple, Ripple TV, Borders, IKEA, MA Association of Retailers, Digital Signage[/tags]

Okay, so it’s an offline campaign, but it was far too good not to post.

Check out this ad located on a drawbridge in Amsterdam, which was brought to my attention by the good folks at Digitas. The ad is only visible when the bridge is raised, so they’ve managed to snaggle the rapt attention of their audience. Seriously smart messaging and use of location.

[Pic via the Wooster Collective]

[tags]The Web Outside, Digitas, Digital Hive, Wooster Collective, OOH advertising, location-based advertising, Amsterdam, out-of-home[/tags]